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Product Description : - A cloud-based Customer Relationship Management platform(CRM) is a software that manages customer relationships for a business, that is hosted on the cloud and therefore can be accessed from anywhere be it home, office or on the go. Unlike the traditional methods of storing data i.e. through servers, cloud based platforms can be easily accessed from anywhere where there is access to the internet. Recently CRMs for B2C business have gained popularity and more and more such business are now beginning to adopt such software. However, before you select one there are a few things that you must look at a few factors before you finalize your selection and these are. 1. User-friendliness of the software: Gone are those days when only the technically skilled could work on such software. Such software must now be more user-friendly, easy to us and should be more and more automated. For example Mysocialtab, Salesforce, Hubspot, etc. 2. How easy is the installation: The software must be easy to install. All you should need is a connection to the internet and simply sign up and you should be ready to go. 3. Affordability: Gone those days, when the software would require heavy investment along with high recurring costs. Such CRM software is now easily available at affordable prices and works on the SAAS model which is the way to go.

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